Ekornes, Inc. is pleased to announce that Inspiration Furniture has been opened as a new Stressless dealer. The new Stressless Zone program has been installed at their Vancouver location and represents the first Canadian retailer to roll out the new Stressless Zone.

“We are extremely pleased to be partnering with Inspiration Furniture,” says Peter Bjerregaard, President, Ekornes, Inc. “Their Vancouver store is in a prime location and represents the ideal marketplace for reaching Stressless consumers. We are proud to have installed the first new Canadian Stressless Zone in their beautiful store.”

The goals of the new Stressless Zone program are to reinforce the Stressless brand’s comfort position, enhance the Stressless store experience with updated messaging and increase Stressless sales for each location.

“We are thrilled to be the very first Canadian retailer with the new Stressless Zone,” says Steen Skaaning, President/Owner, Inspiration Furniture. "We have been waiting a long time to include the Stressless brand in our line-up. With not only the new exciting display, but also new and innovative designs and new tight contemporary upholstery options and colors, the Stressless Zone offers something very cool for our hip and fashion-conscious Vancouver customers."

Stressless is also a partner with the Honolulu-HI based Inspiration Furniture.

Ekornes, Inc. will continue to rollout the new Stressless Zone Program to all North American retailers for the next several years.